Superduperjumbo: Airbus Markets a Higher Seat Count on Its A380 Jet
Airbus Group NV has upped the advertised average seat count on its flagship plane in a bid to convince airlines the double-decker jetliner is a money maker.
Until recently promoted as a
plane carrying on average 525 passengers, Airbus now markets the plane as
seating 544 passengers. More seats mean lower unit costs, a key measure for
airlines when they decide what jets to buy.
Airbus has been struggling to sell the A380, which first flew almost a decade ago and entered service with Singapore Airlines SINGY -0.63% in 2007. The company has booked only 317 orders for the jet, with about half already delivered. Some airlines, such as Deutsche Lufthansa AGDLAKY +1.87% and Air France-KLM SAAFLYY -0.74%, have reduced purchase plans, and Virgin Atlantic Airways has said it doesn't expect to take the six A380 jets on order.
Airbus has been struggling to sell the A380, which first flew almost a decade ago and entered service with Singapore Airlines SINGY -0.63% in 2007. The company has booked only 317 orders for the jet, with about half already delivered. Some airlines, such as Deutsche Lufthansa AGDLAKY +1.87% and Air France-KLM SAAFLYY -0.74%, have reduced purchase plans, and Virgin Atlantic Airways has said it doesn't expect to take the six A380 jets on order.
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